DANIELA WHO?
Online-heavy journalist experienced in reporting, creative writing and marketing for social media and news outlets. Master in Wine Tourism Innovation, WSET Level 3, certified Sommelière (ABS-RJ) and post-graduate in Gastronomic Journalism, currently a Digital Marketing Specialist for Symington Family Estates in Portugal. Want the details? Keep scrolling!
WORK EXPERIENCE
2020 - PRESENT
SYMINGTON FAMILY ESTATES
Digital Marketing Specialist:
- Social media strategy for SFE and its Port and still wine portfolio.
- Content production (copy, photo and video)
- Data analysis and reporting
- Website redevelopments
- Paid media and SEO
- Creative strategy and input for digital touchpoints
- Internal digital processes
2017 - 2019
SMARTBOX BRASIL
Marketing manager:
- Management of the digital marketing and Google Adwords teams.
- Event planning and production.
- Sales strategies.
- Marketing reports and planning.
- Data tracking for Facebook and LinkedIn.
2014 - 2016
RÁDIO GLOBO
Journalist:
- Audio and text website updates.
- Social media (content, graphics, management, data tracking).
- Reporting and broadcasting.
- Production: variety and news programs
- Daily cultural columnist.
LANGUAGES
PORTUGUESE
Native
SPANISH
Advanced
ENGLISH
Fluent
FRENCH
Intermediate
EDUCATION
2022
WSET LEVEL 3 AWARD IN WINES
Direct Wine (Porto, Portugal)
Final result: Pass with Distinction
2018-2020
MASTERS IN WINE TOURISM INNOVATION
Universitat Rovira i Virgili (Tarragona , Spain)
Université de Bordeaux (France)
Universidade do Porto (Portugal)
2017-2019
POST-GRADUATE IN GASTRONOMIC JOURNALISM
Hélio Alonso University (Rio de Janeiro, Brasil)
2017-2018
PROFESSIONAL SOMMELIÈRE
Brazilian Association of Sommeliers (Rio de Janeiro, Brasil)
2010-2014
COMMUNICATIONS (JOURNALISM)
Federal University of Rio de Janeiro (Brasil)